Our Story

Rooted Wraps is a lifestyle brand that creates African accessories using vibrant, bold, and elegant prints from Sierra Leone. 
We want our customers to dare to be bold, celebrate  African print, and feel like royalty.


Our company was founded by a proud Sierra Leonean and Southern Sudanese woman named Ludia. She started this company as a way to share her love for African culture and bold prints. Each print tells a story of celebration and identity.

Rooted Wraps sources its fabrics solely from Sierra Leone as a way to support local Sierra Leonean business owners and improve the Sierra Leonean economy.

There are a lot of meanings and symbolism behind how and why African prints are made. At Rooted Wraps we want our customers to dare to be bold, celebrate African print, and feel like royalty. This mission influences the types of fabrics we provide for our customers. For example, we source fabrics that have hints of blue, white, maroon, gold, yellow, silver, and green.

  • Blue: love, harmony, togetherness, and peace.

  • Maroon: healing

  • Gold: wealth, high status, royalty.

  • White: spiritual purity.

  • Yellow: beauty and preciousness.

  • Green: growth –both spiritual growth and also relating to the land

  • Silver: peace, purity, and joy.

At Rooted Wraps, we are inclusive and encourage all women, men, and nonconforming to use and explore all of our products. 

Welcome to Rooted Wraps!